Dwayne Gremler

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2561-8101

Bowling Green State Uniersity

Publications

• Breaking bad news: How frontline employees cope with bad news disclosure to customers — Journal of the Academy of Marketing Science 2025
• Online reviews generated through product testing: can more favorable reviews be enticed with free products? — Journal of the Academy of Marketing Science 2021
• Understanding and managing customer relational benefits in services: a meta-analysis — Journal of the Academy of Marketing Science 2020
• The influence of service employees and other customers on customer unfriendliness: a social norms perspective — Journal of the Academy of Marketing Science 2017
• Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape — Journal of Marketing 2011
• Toward a theory of repeat purchase drivers for consumer services — Journal of the Academy of Marketing Science 2009
• Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships — Journal of Marketing 2006
• Reviews of books — Journal of the Academy of Marketing Science 2000 (name-matched, not ORCID-linked)
• Relational benefits in services industries: The customer’s perspective — Journal of the Academy of Marketing Science 1998