Easwar Iyer

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3528-3090

Isenberg School of Management, University of Massachusetts, Amherst

Publications

• Corporate Environmentalism: Antecedents and Influence of Industry Type — Journal of Marketing 2003
• Book Review — Journal of Marketing 1994
• The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping — Journal of Consumer Research 1989
• Similarity analysis of cognitive scripts — Journal of the Academy of Marketing Science 1988