Edward A. Blair

5 catalog papers. Name-matched publications do not establish a verified researcher identity.

University of Houston, Houston, USA

Publications

• Functional compatibility risk and consumer preference for product bundles — Journal of the Academy of Marketing Science 2006
• Consumer preference for product bundles: The role of reduced search costs — Journal of the Academy of Marketing Science 2006
• Contextual Effects of Reference Prices in Retail Advertisements — Journal of Marketing 1991
• Book Review: The Research Interview: Uses and Approaches — Journal of Marketing Research 1986
• The Effects of Reference Prices in Retail Advertisements — Journal of Marketing 1981