Edward A. Riordan

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8962-704X

University of Houston

Publications

• Book Review: Was There a Pepsi Generation before Pepsi Discovered It? — Journal of Marketing 1993
• The incidence of unethical practices in marketing research: An empricial investigation — Journal of the Academy of Marketing Science 1990
• Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension — Journal of Marketing Research 1989
• The erosion of the unusual susceptibility defense: The case of the disadvantaged consumer — Journal of the Academy of Marketing Science 1983
• The Unsold Prospect: Dyadic and Attitudinal Determinants — Journal of Marketing Research 1977