Edward McQuarrie

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2713-1153

Santa Clara University

Publications

• The Megaphone Effect: Taste and Audience in Fashion Blogging — Journal of Consumer Research 2013
• Narrative and Persuasion in Fashion Advertising — Journal of Consumer Research 2010
• Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising — Journal of Consumer Research 2003
• Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses — Journal of Consumer Research 1999
• Figures of Rhetoric in Advertising Language — Journal of Consumer Research 1996
• Book Review — Journal of Marketing Research 1994
• The evolution of new technology ventures over 20 years: Patterns of failure, merger, and survival — Journal of Business Venturing 1992
• On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric — Journal of Consumer Research 1992
• Book Review: Focus Groups: Theory and Practice — Journal of Marketing Research 1991
• How Enduring and Situational Involvement Combine to Create Involvement Responses — Journal of Consumer Psychology 1991
• Book Review: Designing Qualitative Research — Journal of Marketing Research 1990
• Book Review — Journal of Marketing Research 1990
• Book Review: Focus Groups: A Practical Guide for Applied Research — Journal of Marketing Research 1989
• Book Reviews — Journal of Marketing Research 1989
• journals.sagepub.com — Journal of Marketing Research