Edward Shiu

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8323-4886

Bangor Business School, Bangor University, College Road, Hen Goleg, Bangor, LL57 2DG, UK

Publications

• They’re not my people: When inclusive marketing backfires — Journal of the Academy of Marketing Science 2025
• Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption — Journal of Business Ethics 2016