Edwin Nijssen

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3385-5262

Publications

• Why Salespeople Avoid Big-Whale Sales Opportunities — Journal of Marketing 2022
• How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling — Journal of the Academy of Marketing Science 2021
• Don’t just fix it, make it better! Using frontline service employees to improve recovery performance — Journal of the Academy of Marketing Science 2013
• Exploring CRM effectiveness: an institutional theory perspective — Journal of the Academy of Marketing Science 2011
• Investigating industry context effects in consumer-firm relationships: Preliminary results from a dispositional approach — Journal of the Academy of Marketing Science 2003