Eitan Muller

28 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8180-7484

Leonard N. Stern School of Business, New York University, New York, USA

Publications

• Influencer marketing unlocked: Understanding the value chains driving the creator economy — Journal of the Academy of Marketing Science 2025
• Accounting for Discrepancies Between Online and Offline Product Evaluations — Marketing Science 2019
• Optimal Three-Part Tariff Plans — Operations Research 2017
• “Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial — Marketing Science 2017
• Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion — Journal of Marketing Research 2013
• Database Submission—The Evolving Social Network of Marketing Scholars — Marketing Science 2010
• The Role of Within-Brand and Cross-Brand Communications in Competitive Growth — Journal of Marketing 2009
• The Diffusion of Services — Journal of Marketing Research 2009
• From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success — Marketing Science 2004
• Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales — Journal of Marketing 2002
• Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis — Management Science 1999
• When is it Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch? — Journal of Marketing Research 1998
• Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time — Journal of Marketing Research 1996
• Opportunity costs and entrepreneurial activity — Journal of Business Venturing 1995
• Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion — Journal of Marketing 1995
• CHALLENGES TO THEORY DEVELOPMENT IN ENTREPRENEURSHIP RESEARCH* — Journal of Management Studies 1993
• Innovation Diffusion in the Presence of Supply Restrictions — Marketing Science 1991
• Entrepreneurial Ability, Venture Investments, and Risk Sharing — Management Science 1990
• Determination of Adopter Categories by Using Innovation Diffusion Models — Journal of Marketing Research 1990
• New Product Diffusion Models in Marketing: A Review and Directions for Research — Journal of Marketing 1990
• Market Share Pioneering Advantage: A Theoretical Approach — Management Science 1990
• Reply—Reflections on Advertising Pulsing Policies for Generating Awareness for New Products — Marketing Science 1986
• Advertising Pulsing Policies for Generating Awareness for New Products — Marketing Science 1986
• Introduction Strategy for New Products with Positive and Negative Word-of-Mouth — Management Science 1984
• An Empirical Comparison of Awareness Forecasting Models of New Product Introduction — Marketing Science 1984
• A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance — Marketing Science 1983
• Innovation Diffusion and New Product Growth Models in Marketing — Journal of Marketing 1979
• Optimal Control with Integral State Equations — The Review of Economic Studies 1976