Elea Feit

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1067-0791

LeBow College of Business, Drexel University, Philadelphia, Pennsylvania 19104

Publications

• Latent Stratification for Incrementality Experiments — Marketing Science 2024
• Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change — Journal of Marketing Research 2022
• Test & Roll: Profit-Maximizing A/B Tests — Marketing Science 2019
• Measuring Multichannel Advertising Response — Management Science 2017
• Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption — Journal of Marketing Research 2013
• Reality Check: Combining Choice Experiments with Market Data to Estimate the Importance of Product Attributes — Management Science 2010