Elham Yazdani

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6780-5709

Terry College of Business, University of Georgia, Athens, Georgia, USA

Publications

• (Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms — Journal of the Academy of Marketing Science 2025
• Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness — Journal of Marketing 2025
• Understanding of the Dynamics of Mobile Reading: An HMM Model of User Engagement and Content Consumption — Production and Operations Management 2025
• The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use — Journal of the Academy of Marketing Science 2022
• The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands — Journal of the Academy of Marketing Science 2021
• Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales — Marketing Science 2018