Elie Ofek

21 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9585-0961

Harvard Business School, Harvard University, Boston, Massachusetts 02163

Publications

• The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand — Marketing Science 2026
• Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts — Journal of Marketing 2023
• When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly — Journal of Marketing Research 2022
• I Don’t “Recall”: The Decision to Delay Innovation Launch to Avoid Costly Product Failure — Management Science 2022
• Ratings, Reviews, and the Marketing of New Products — Management Science 2021
• When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation — Management Science 2019
• Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged — Management Science 2018
• Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy — Marketing Science 2017
• Complementary Goods: Creating, Capturing, and Competing for Value — Marketing Science 2013
• Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty — Marketing Science 2013
• “Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers — Marketing Science 2011
• Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs — Marketing Science 2011
• Market Research and Innovation Strategy in a Duopoly — Marketing Science 2009
• The Impact of Add-On Features on Consumer Product Evaluations — Journal of Consumer Research 2009
• Content vs. Advertising: The Impact of Competition on Media Firm Strategy — Marketing Science 2009
• To Innovate or Imitate? Entry Strategy and the Role of Market Research — Journal of Marketing Research 2008
• The Impact of Prior Decisions on Subsequent Valuations in a Costly Contemplation Model — Management Science 2007
• Manufacturer Benefits from Information Integration with Retail Customers — Management Science 2004
• R&D, Marketing, and the Success of Next-Generation Products — Marketing Science 2003
• How Much Does the Market Value an Improvement in a Product Attribute? — Marketing Science 2002
• Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management — Management Science 2001