Emma K. Macdonald

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9139-5030

Stephen Young Institute for International Business Strathclyde Business School, University of Strathclyde, 199 Cathedral Street, Glasgow, G4 0QU, UK

Publications

• Customer experience orientation: Conceptual model, propositions, and research directions — Journal of the Academy of Marketing Science 2024
• Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model — Journal of the American Statistical Association 2018
• How Business Customers Judge Solutions: Solution Quality and Value in Use — Journal of Marketing 2016