Eric (Er) Fang

23 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8850-1528

College of Business, Lehigh University, Bethlehem, PA, USA

Publications

• Effects of switching from channel-specific pricing to uniform pricing in omnichannel retail: Evidence from a quasi-experiment — Journal of the Academy of Marketing Science 2025
• Product personalization and brand retailer performance: The critical role of brand retailer-upstream supplier control — Journal of Operations Management 2024
• “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons — Journal of Marketing 2023
• The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms — Information Systems Research 2021
• New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments — Journal of the Academy of Marketing Science 2019
• Group Marketing: Theory, Mechanisms, and Dynamics — Journal of Marketing 2017
• Online Relationship Formation — Journal of Marketing 2017
• Understanding the Effects of Plural Marketing Structures on Alliance Performance — Journal of Marketing Research 2016
• If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches — Journal of Marketing Research 2016
• The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners — Journal of Marketing 2015
• Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms — Journal of Marketing Research 2015
• Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales — Journal of Marketing 2014
• The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China — Organization Science 2011
• The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance — Journal of the Academy of Marketing Science 2011
• Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance — Journal of Marketing Research 2011
• The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades — Marketing Science 2011
• The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies — Journal of International Business Studies 2010 (name-matched, not ORCID-linked)
• Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market — Journal of Marketing 2008
• Trust at Different Organizational Levels — Journal of Marketing 2008
• Effect of Service Transition Strategies on Firm Value — Journal of Marketing 2008
• Influence of customer participation on creating and sharing of new product value — Journal of the Academy of Marketing Science 2008
• Control systems’ effect on attributional processes and sales outcomes: A cybernetic information-processing perspective — Journal of the Academy of Marketing Science 2005
• Goal-setting paradoxes? Trade-offs between working hard and working smart: The United States versus China — Journal of the Academy of Marketing Science 2004