Eric M. Schwartz

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7747-1511

University of Michigan - Stephen M. Ross School of Business

Publications

• Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising — Journal of Marketing 2025
• Leveraging Digital Advertising Platforms for Consumer Research — Journal of Consumer Research 2024
• Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness — Journal of Marketing Research 2020
• Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments — Marketing Science 2019
• Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments — Marketing Science 2017
• Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data — Marketing Science 2014
• What Drives Immediate and Ongoing Word of Mouth? — Journal of Marketing Research 2011