Ernst C. Osinga

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2730-0647

Publications

• What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements — Journal of Marketing Research 2017
• Big Data and Data Science Methods for Management Research — Academy of Management Journal 2016
• Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective — Journal of Marketing 2011
• Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling — Journal of Marketing Research 2010