Eunkyu Lee

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1846-9870

Whtiman School of Management, Syracuse University, Syracuse, New York 13244

Publications

• A “Meta-Analysis” of Multibrand, Multioutlet Channel Systems — Management Science 2013
• Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures — Marketing Science 2011
• How Complex Do Movie Channel Contracts Need to Be? — Marketing Science 2008
• Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors — Journal of Marketing Research 2000
• Vertical Strategic Interaction: Implications for Channel Pricing Strategy — Marketing Science 1997
• Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation? — Journal of Marketing Research 1994