Eva Ascarza

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4840-5344

Publications

• Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals — Marketing Science 2024
• Detecting Routines: Applications to Ridesharing Customer Relationship Management — Journal of Marketing Research 2024
• Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach — Journal of Marketing Research 2021
• Retention Futility: Targeting High-Risk Customers Might be Ineffective — Journal of Marketing Research 2018
• Some Customers Would Rather Leave Without Saying Goodbye — Marketing Science 2018
• Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns — Journal of Marketing Research 2017
• The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment — Journal of Marketing Research 2016
• A Joint Model of Usage and Churn in Contractual Settings — Marketing Science 2013
• When Talk is “Free”: The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs — Journal of Marketing Research 2012