Eva Böhm

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6053-1012

Publications

• Online reviews generated through product testing: can more favorable reviews be enticed with free products? — Journal of the Academy of Marketing Science 2021
• Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions — Journal of the Academy of Marketing Science 2021
• Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions — Journal of the Academy of Marketing Science 2021
• Exploring the link between payment schemes and customer fraud: a mental accounting perspective — Journal of the Academy of Marketing Science 2019
• I thought it was over, but now it is back: customer reactions toex posttime extensions of sales promotions — Journal of the Academy of Marketing Science 2018