Evert Gummesson

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4066-551X

Stockholm University School of Business, 10691, Stockholm, Sweden

Publications

• Extending the service-dominant logic: from customer centricity to balanced centricity — Journal of the Academy of Marketing Science 2008 (name-matched, not ORCID-linked)
• Implementation requires a relationship marketing paradigm — Journal of the Academy of Marketing Science 1998