Fangyuan Chen

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5148-6280

Associate professor of marketing at the Faculty of Business Administration, and Asia-Pacific Academy of Economics and Management (APAEM), University of Macau, Macau, China

Publications

• From Stigma to Acceptance: Ethical Implications of Anthropomorphic Design in Healthcare Chatbots — Journal of Business Ethics 2026
• Message framing to enhance consumer compliance with disease detection communication for prevention: The moderating role of age — Journal of Consumer Psychology 2025
• “Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals — Journal of Consumer Research 2024
• Robots or humans for disaster response? Impact on consumer prosociality and possible explanations — Journal of Consumer Psychology 2023
• When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products — Journal of Consumer Research 2023
• When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption — Journal of Consumer Psychology 2020
• The effects of affect, processing goals and temporal distance on information processing: Qualifications on temporal construal theory† — Journal of Consumer Psychology 2015
• Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality — Journal of Consumer Research 2014