Fei Long

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5013-5534

Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599

Publications

• Data and Algorithms: Strategic Disclosure of Competitiveness on Platforms Through Marketplace Analytics — Marketing Science 2026
• Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels — Marketing Science 2024
• Platform Manipulation in Online Retail Marketplace with Sponsored Advertising — Marketing Science 2024
• Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising — Marketing Science 2022
• Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,” “Giving Up,” and “Resting on Laurels” — Journal of Marketing Research 2020