Felicitas M. Morhart

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2170-2805

Faculty of Business and Economics, University of Lausanne, UNIL-Dorigny, Bâtiment Anthropole, 1015 Lausanne, Switzerland

Publications

• Brand authenticity: An integrative framework and measurement scale — Journal of Consumer Psychology 2015
• Brand-Specific Leadership: Turning Employees into Brand Champions — Journal of Marketing 2009