Femke van Horen

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8887-2695

Publications

• Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation — Journal of Consumer Research 2017
• When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation — Journal of Marketing Research 2012