Fengyan Cai

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3396-838X

Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, China

Publications

• Neighbors as strangers or friends? How consumer's self-construal affects the weight of neighbor information in residence decisions — Journal of Consumer Psychology 2026
• The Rank Length Effect — Journal of Marketing Research 2025
• “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons — Journal of Marketing 2023
• The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand — Journal of the Academy of Marketing Science 2022
• Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior — Journal of Marketing 2021
• Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity — Journal of Consumer Research 2016
• The impact of mortality salience on the relative effectiveness of donation appeals† — Journal of Consumer Psychology 2015
• The Effect of Location on Price Estimation: Understanding Number–Location and Number–Order Associations — Journal of Marketing Research 2012