Fine F. Leung

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7988-2944

Faculty of Business, The Hong Kong Polytechnic University, M1010, Li Ka Shing Tower, Kowloong, Hong Kong, China

Publications

• Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions — Journal of the Academy of Marketing Science 2024
• Online influencer marketing — Journal of the Academy of Marketing Science 2022
• Influencer Marketing Effectiveness — Journal of Marketing 2022
• Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses — Journal of Marketing 2020