Flora Gu

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0560-2014

Department of Management and Marketing, Faculty of Business, Hong Kong Polytechnic University, Hong Kong, China

Publications

• Relationship ambidexterity in buyer–supplier relations — Journal of the Academy of Marketing Science 2025
• Online influencer marketing — Journal of the Academy of Marketing Science 2022
• Influencer Marketing Effectiveness — Journal of Marketing 2022
• Observer Effects of Punishment in a Distribution Network — Journal of Marketing Research 2013
• Managing Distributors’ Changing Motivations over the Courseofa Joint Sales Program — Journal of Marketing 2010
• When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides — Journal of Marketing 2008
• A social institutional approach to identifying generation cohorts in China with a comparison with American consumers — Journal of International Business Studies 2007