Florian Stahl

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2846-3424

University of Mannheim

Publications

• The Weekend Effect in Online Reviews — Journal of Marketing Research 2026
• Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms — Journal of Marketing Research 2024
• Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors — Journal of Marketing 2024
• Frontiers: Polarized America: From Political Polarization to Preference Polarization — Marketing Science 2023
• The Polarity of Online Reviews: Prevalence, Drivers and Implications — Journal of Marketing Research 2020
• Climb or Jump: Status-Based Seeding in User-Generated Content Networks — Journal of Marketing Research 2019
• Building a Social Network for Success — Journal of Marketing Research 2018
• The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin — Journal of Marketing 2012
• Modeling Multiple Relationships in Social Networks — Journal of Marketing Research 2011