Florian Zettelmeyer
17 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-0791-2849
Publications
- Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement — Marketing Science 2023
- How Market Power Affects Dynamic Pricing: Evidence from Inventory Fluctuations at Car Dealerships — Management Science 2022
- Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End — Journal of Marketing Research 2020
- A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook — Marketing Science 2019
- Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes — Journal of Marketing Research 2017
- Information Disclosure as a Matching Mechanism: Theory and Evidence from a Field Experiment — American Economic Review 2015
- Are Consumers Myopic? Evidence from New and Used Car Purchases — American Economic Review 2013
- “The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry — Marketing Science 2010
- Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice — Journal of Marketing Research 2009 (name-matched, not ORCID-linked)
- Comparative Advertising and In-Store Displays — Marketing Science 2009
- $1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions — American Economic Review 2006
- How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data — Journal of Marketing Research 2006
- Advertising in a Distribution Channel — Marketing Science 2004
- When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits — Marketing Science 2002
- Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels — Journal of Marketing Research 2000
- The Role of Inference in Context Effects: Inferring What You Want from What Is Available — Journal of Consumer Research 1997
- Predicted Incrementality by Experimentation for Ad Measurement — Management Science