France Leclerc
8 catalog papers. Name-matched publications do not establish a verified researcher identity.
Graduate School of Business, University of Chicago, 5807 S. Woodlawn Avenue, Chicago, Illinois 60637
Publications
- Perceived Causality as a Cue to Temporal Distance — Psychological Science 2005
- Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should — Marketing Science 2005
- Will Products Look More Attractive When Presented Separately or Together? — Journal of Consumer Research 1998
- Can Advertising Copy Make FSI Coupons More Effective? — Journal of Marketing Research 1997
- Waiting Time and Decision Making: Is Time like Money? — Journal of Consumer Research 1995
- An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables — Journal of Consumer Research 1994
- Foreign Branding and Its Effects on Product Perceptions and Attitudes — Journal of Marketing Research 1994
- Sex Typing and Consumer Behavior: A Test of Gender Schema Theory — Journal of Consumer Research 1988