Francesca Sotgiu

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1830-7484

Vrije Universiteit Amsterdam

Publications

• One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing — Journal of the Academy of Marketing Science 2025
• A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales — Journal of Marketing 2023
• Behaviorally targeted location-based mobile marketing — Journal of the Academy of Marketing Science 2021
• Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis — Journal of the Academy of Marketing Science 2020
• Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation — Journal of the Academy of Marketing Science 2020
• The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors — Journal of Marketing Research 2016
• Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War — Journal of Marketing Research 2015