Frank Alpert

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0912-2261

Department of Marketing, Monash University, Australia

Publications

• Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand — Journal of Consumer Psychology 1999
• An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands — Journal of Marketing 1995
• Pioneer brand advantage and consumer behavior: A conceptual framework and propositional inventory — Journal of the Academy of Marketing Science 1994
• An Examination of Reseller Buyer Attitudes toward Order of Brand Entry — Journal of Marketing 1992