Frank May

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6571-2223

Publications

• Reminders of One's Middle Name Result in Decreased Indulgence — Journal of Consumer Psychology 2020
• The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient — Journal of Consumer Research 2018
• Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices — Journal of Consumer Research 2017
• Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates — Journal of Consumer Research 2017
• The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions — Journal of Consumer Research 2017
• Licensing Indulgence in the Present by Distorting Memories of Past Behavior — Journal of Consumer Research 2014
• When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience — Journal of Consumer Research 2014