Frank Kardes

40 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5000-8065

Carl H. Lindner College of Business, University of Cincinnatti, Cincinnatti, Ohio, USA

Publications

• Commentaries on “Abductive Theory Construction” — Journal of Consumer Psychology 2022
• Is Nestlé a Lady? The Feminine Brand Name Advantage — Journal of Marketing 2021
• A Multistage, Multiprocess Analysis of Consumer Judgment: A Selective Review and Conceptual Framework — Journal of Consumer Psychology 2020
• Toward a more nuanced understanding of the statistical properties of a median split† — Journal of Consumer Psychology 2015
• The median split: Robust, refined, and revived† — Journal of Consumer Psychology 2015
• How Naive Theories Drive Opposing Inferences from the Same Information — Journal of Consumer Research 2013
• Selective versus comparative processing† — Journal of Consumer Psychology 2013
• Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote — Organizational Behavior and Human Decision Processes 2010
• Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude–behavior consistency† — Journal of Consumer Psychology 2010
• Profits and halos: The role of firm profitability information in consumer inference — Journal of Consumer Psychology 2010
• The role of idiosyncratic attribute evaluation in mass customization — Journal of Consumer Psychology 2010
• The Role of Customer Gratitude in Relationship Marketing — Journal of Marketing 2009
• The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique — Journal of Consumer Research 2007
• Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands — Journal of Consumer Psychology 2006
• When Should Consumers and Managers Trust Their Intuition? — Journal of Consumer Psychology 2006
• Contextual Influences on Omission Neglect in the Fault Tree Paradigm — Journal of Consumer Psychology 2005
• A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice — Journal of Consumer Psychology 2005
• The Brand Positivity Effect: When Evaluation Confers Preference — Journal of Consumer Research 2004
• Consumer Inference: A Review of Processes, Bases, and Judgment Contexts — Journal of Consumer Psychology 2004
• The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes — Journal of Marketing Research 2004
• The Role of Selective Information Processing in Price-Quality Inference — Journal of Consumer Research 2004
• Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment — Journal of Consumer Psychology 2003
• Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations — Journal of Consumer Psychology 2002
• Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed — Journal of Consumer Psychology 2002
• Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience — Journal of Consumer Research 2001
• Down the Garden Path: The Role of Conditional Inference Processes in Self-Persuasion — Journal of Consumer Psychology 2001
• The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference — Journal of Consumer Research 1999
• Contextual Influences on Judgment Based on Limited Information, — Organizational Behavior and Human Decision Processes 1997
• An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning — Journal of Marketing Research 1996
• In Defense of Experimental Consumer Psychology — Journal of Consumer Psychology 1995
• Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage — Journal of Consumer Research 1993
• The role of prior knowledge and missing information in multiattribute evaluation — Organizational Behavior and Human Decision Processes 1992
• Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective — Journal of Marketing Research 1992
• Direction of comparison, expected feature correlation, and the set-size effect in preference judgment — Journal of Consumer Psychology 1992
• Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization — Journal of Consumer Psychology 1991
• The role of attribute knowledge and overall evaluations in comparative judgment — Organizational Behavior and Human Decision Processes 1991
• Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective — Journal of Consumer Research 1991
• Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion — Journal of Consumer Research 1988
• The Effects of Physiological Arousal on Information Processing and Persuasion — Journal of Consumer Research 1988
• Effects of Initial Product Judgments on Subsequent Memory-Based Judgments — Journal of Consumer Research 1986