Franklin Shaddy

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1153-4839

UCLA Anderson School of Management

Publications

• Fairness Perceptions in Demographic Targeting — Journal of Consumer Research 2026
• The revenue halo effect: How revenues and expenses asymmetrically affect perceptions of profitability — Organizational Behavior and Human Decision Processes 2026
• “No time to buy”: Asking consumers to spend time to save money is perceived as fairer than asking them to spend money to save time — Journal of Consumer Psychology 2025
• People Endorse Harsher Policies in Principle Than in Practice: Asymmetric Beliefs About Which Errors to Prevent Versus Fix — Psychological Science 2024
• When to Use Markets, Lines, and Lotteries: How Beliefs About Preferences Shape Beliefs About Allocation — Journal of Marketing 2022
• Price Promotions Cause Impatience — Journal of Marketing Research 2020
• Deciding Who Gets What, Fairly — Journal of Consumer Research 2018
• Seller Beware: How Bundling Affects Valuation — Journal of Marketing Research 2017