Frederick Winter

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

OpenAlex: A5103838892

Publications

• Community differences in business births and business growths — Journal of Business Venturing 1991
• A Bayesian Approach to Test Market Selection — Management Science 1981
• A Cost-Benefit Approach to Market Segmentation — Journal of Marketing 1979
• An Application of the Multivariate Probit Model to Market Segmentation and Product Design — Journal of Marketing Research 1978
• Laboratory Measurement of Response to Consumer Information — Journal of Marketing Research 1975
• The Effect of Purchase Characteristics on Postdecision Product Reevaluation — Journal of Marketing Research 1974
• A Laboratory Experiment of Individual Attitude Response to Advertising Exposure — Journal of Marketing Research 1973