Günter J. Hitsch

6 catalog papers. Name-matched publications do not establish a verified researcher identity.

Publications

• TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands — Econometrica 2021
• Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession — Marketing Science 2018
• Tipping and Concentration in Markets with Indirect Network Effects — Marketing Science 2010
• Do Switching Costs Make Markets Less Competitive? — Journal of Marketing Research 2009
• Category Pricing with State-Dependent Utility — Marketing Science 2008
• An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty — Marketing Science 2006