GAIA RUBERA
13 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-6971-0500
Bocconi University
Publications
- Grow Old with Me: The Temporal Dynamics of Founder–Market Interactions in Capturing Market Attention — Academy of Management Journal 2026
- Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities — Journal of the Academy of Marketing Science 2025
- Generative artificial intelligence: Marketing’s death knell or ringing in a new era? — Journal of the Academy of Marketing Science 2025
- Generative AI in innovation and marketing processes: A roadmap of research opportunities — Journal of the Academy of Marketing Science 2025
- Measuring Competition for Attention in Social Media: National Women’s Soccer League Players on Twitter — Marketing Science 2021
- Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation — Journal of the Academy of Marketing Science 2020
- The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture — Journal of Marketing 2018
- You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value — Journal of the Academy of Marketing Science 2017
- Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities — Journal of the Academy of Marketing Science 2016
- Design Innovativeness and Product Sales' Evolution — Marketing Science 2015
- Spinoffs versus buyouts: Profitability of alternate routes for commercializing innovations — Strategic Management Journal 2014
- Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration — Journal of Marketing 2012
- Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US — Journal of International Business Studies 2011