Ganesh Iyer

30 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9331-1278

University of California, Berkeley, Berkeley, California

Publications

• Algorithmic Targeting and the Precision-Recall Tradeoff — Marketing Science 2026
• Sunk Cost Effect, Self-Control, and Contract Design — Journal of Marketing Research 2024
• Competitive Model Selection in Algorithmic Targeting — Marketing Science 2024
• Recommendations with Feedback — The Review of Financial Studies 2023
• Persuasion Contest: Disclosing Own and Rival Information — Marketing Science 2022
• Pushing Notifications as Dynamic Information Design — Marketing Science 2022
• Strategic Polarization in Group Interactions — Journal of Marketing Research 2021
• Multimarket Value Creation and Competition — Marketing Science 2019
• Voluntary Product Safety Certification — Management Science 2018
• Competing for Attention in Social Communication Markets — Management Science 2016
• Social Responsibility and Product Innovation — Marketing Science 2016
• Editorial—Report of the Marketing Science Editorial Review Committee — Marketing Science 2014
• Editorial—New Editorial Structure forMarketing Science — Marketing Science 2014
• Multilateral Bargaining and Downstream Competition — Marketing Science 2013
• Competition in Consumer Shopping Experience — Marketing Science 2012
• Information Acquisition and Sharing in a Vertical Relationship — Marketing Science 2010
• Limited Memory, Categorization, and Competition — Marketing Science 2010
• Planned versus Actual Betting in Sequential Gambles — Journal of Marketing Research 2009
• Information and Inventory in Distribution Channels — Management Science 2007
• Invited Commentary—Internet-Based Service Institutions — Marketing Science 2006
• Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory — Journal of Marketing 2006
• The Targeting of Advertising — Marketing Science 2005
• Internet Shopping Agents: Virtual Co-Location and Competition — Marketing Science 2003
• A Bargaining Theory of Distribution Channels — Journal of Marketing Research 2003
• Erratum: Internet Shopping Agents: Virtual Co-Location and Competition — Marketing Science 2003
• Referral Infomediaries — Marketing Science 2002
• Research Note Consumer Addressability and Customized Pricing — Marketing Science 2002
• Price Competition under Stockpiling and Flexible Consumption — Journal of Marketing Research 2002
• Markets for Product Modification Information — Marketing Science 2000
• Coordinating Channels Under Price and Nonprice Competition — Marketing Science 1998