Gary J. Gaeth

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9514-8531

Publications

• Revisiting attribute framing: The impact of number roundedness on framing — Organizational Behavior and Human Decision Processes 2020
• A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects — Organizational Behavior and Human Decision Processes 2002
• Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages — Journal of Consumer Research 2000
• All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects*,** — Organizational Behavior and Human Decision Processes 1998
• The evaluation stage in marketing decision making — Journal of the Academy of Marketing Science 1992
• Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment — Journal of Marketing Research 1990
• Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices — Journal of Marketing 1990
• How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product — Journal of Consumer Research 1988
• The Cognitive Processing of Misleading Advertising in Young and Old Adults: Assessment and Training — Journal of Consumer Research 1987