gary armstrong

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4155-0813

the Kenan-Flagler Business School, University of North Carolina, Chapel Hill

Publications

• Effects of accountability on symbolic information search and information analysis by organizational buyers — Journal of the Academy of Marketing Science 1996
• Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach — Journal of Consumer Research 1988
• Detecting and Correcting Deceptive Advertising — Journal of Consumer Research 1979
• Book Review: Marketing — Journal of Marketing 1977
• A Reply to Peat, Gentry, and Brown — Journal of Marketing 1975
• Identifying Buyers of a Major Automotive Innovation — Journal of Marketing 1975
• Comments on the Hamelman-Mazze Model for Product Abandonment Decisions — Journal of Marketing 1973