George Belch

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4368-111X

San Diego State University

Publications

• The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations — Journal of Marketing Research 1986
• The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance — Journal of Consumer Research 1982 (name-matched, not ORCID-linked)
• An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance — Journal of Marketing Research 1981
• Discriminant Validity of a Product-Anchored Self-Concept Measure — Journal of Marketing Research 1977 (name-matched, not ORCID-linked)