George Knox

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6619-3149

Publications

• Closing the Knowledge Gap: Understanding and Reducing the Environmental Impact of Food Choices — Journal of Marketing 2026
• Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery — Marketing Science 2018
• Customer Complaints and Recovery Effectiveness: A Customer Base Approach — Journal of Marketing 2014
• Incorporating Direct Marketing Activity into Latent Attrition Models — Marketing Science 2013
• From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying — Journal of Marketing 2011
• Simple Models of Discrete Choice and Their Performance in Bandit Experiments — Manufacturing & Service Operations Management 2007