George Milne

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3891-4564

Isenberg School of Management, University of Massachusetts Amherst, 121 Presidents Drive, Amherst, MA, 01003, USA

Publications

• Price? Quality? Or Sustainability? Segmenting by Disposition Toward Self-other Tradeoffs Predicts Consumers’ Sustainable Decision-Making — Journal of Business Ethics 2021
• Procrastinators’ online experience and purchase behavior — Journal of the Academy of Marketing Science 2016
• Exciting red and competent blue: the importance of color in marketing — Journal of the Academy of Marketing Science 2012
• Talking to Ourselves: A Dialogical Exploration of Consumption Experiences — Journal of Consumer Research 2010
• A magazine taxonomy based on customer overlap — Journal of the Academy of Marketing Science 1994
• Avoiding Misuse of New Information Technologies: Legal and Societal Considerations — Journal of Marketing 1994