Gerald Häubl
27 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-9705-0757
Publications
- Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships — Journal of Consumer Research 2023
- Inaction Traps in Consumer Response to Product Malfunctions — Journal of Marketing Research 2020
- Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products — Journal of Marketing Research 2020
- Product set granularity and consumer response to recommendations — Journal of the Academy of Marketing Science 2020
- Preference Dynamics in Sequential Consumer Choice with Defaults — Journal of Marketing Research 2020
- Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions — Journal of Consumer Research 2019
- Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products — Journal of Management Information Systems 2018
- Gamified Information Presentation and Consumer Adoption of Product Innovations — Journal of Marketing 2017
- Repayment Concentration and Consumer Motivation to Get Out of Debt — Journal of Consumer Research 2016
- The preference-signaling effect of search — Journal of Consumer Psychology 2015
- Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl — Marketing Science 2015
- Product Customization via Starting Solutions — Journal of Marketing Research 2014
- When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products — Information Systems Research 2013
- Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations — Journal of Marketing Research 2012
- What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information — Journal of Consumer Research 2012
- Freedom of Choice, Ease of Use, and the Formation of Interface Preferences1 — Management Information Systems Quarterly 2011 (name-matched, not ORCID-linked)
- The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity — Journal of Consumer Research 2011
- Self-Regulatory Strength and Consumers’ Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting — Journal of Marketing Research 2011
- Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search — Marketing Science 2010
- To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions — Journal of Marketing 2010
- Optimal Reverse-Pricing Mechanisms — Marketing Science 2010
- Motivation by Anticipation — Psychological Science 2010
- Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice — Journal of Consumer Research 2007
- Information Availability and Consumer Preference: Can Online Retailers Benefit From Providing Access to Competitor Price Information? — Journal of Consumer Psychology 2003 (name-matched, not ORCID-linked)
- Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents — Journal of Consumer Psychology 2003 (name-matched, not ORCID-linked)
- Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids — Marketing Science 2000
- Consumers with Weaker Applications Are Less Receptive to Algorithmic Evaluation — Journal of Consumer Research