Gerd Bohner

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0564-3625

Universität Bielefeld, Germany

Publications

• When Small Means Comfortable: Relations Between Product Attributes in Two-Sided Advertising — Journal of Consumer Psychology 2003
• There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes? — Journal of Consumer Research 1997