Gerrit van Bruggen

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3466-1053

Erasmus University Rotterdam

Publications

• Competition for Attention in Online Social Networks: Implications for Seeding Strategies — Management Science 2021
• A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth — Marketing Science 2010
• How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations — Information Systems Research 2009
• Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance — Journal of Marketing 2005
• DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception — Information Systems Research 2004
• Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses — Journal of Marketing Research 2002
• The Success of Marketing Management Support Systems — Marketing Science 1999
• Improving Decision Making by Means of a Marketing Decision Support System — Management Science 1998
• The Dependent Variable in Research Into the Effects of Creativity Support Systems: Quality and Quantity of Ideas1 — Management Information Systems Quarterly 1998
• The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems — Journal of Marketing 1997