Gianluigi Guido

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3578-4795

Publications

• The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame — Journal of Business Ethics 2019
• When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers — Journal of Consumer Research 2018
• The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations — Research Policy 2008