Gilbert A. Churchill, Jr.
33 catalog papers. Identity-linked publications and additional name matches are distinguished below.
OpenAlex: A5001375228
Publications
- Caution in the Use of Difference Scores in Consumer Research — Journal of Consumer Research 1993
- Client Evaluation Cues: A Comparison of Successful and Unsuccessful Salespeople — Journal of Marketing Research 1990
- Recognition versus Recall as Measures of Television Commercial Forgetting — Journal of Marketing Research 1988
- Comments on the AMA Task Force Study — Journal of Marketing 1988
- Using Consumer Perceptions and a Contingency Approach to Improve Health Care Delivery — Journal of Consumer Research 1987
- Relationships among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis — Journal of Marketing Research 1986
- Using the Theory of Signal Detection to Improve Ad Recognition Testing — Journal of Marketing Research 1986
- The Determinants of Salesperson Performance: A Meta-Analysis — Journal of Marketing Research 1985
- Reliability and Validity of Alternative Measures of Channel Member Satisfaction — Journal of Marketing Research 1984
- Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis — Journal of Marketing Research 1984
- An Investigation into the Determinants of Customer Satisfaction — Journal of Marketing Research 1982
- A Structural Equation Investigation of the Pay Satisfaction-Valence Relationship among Salespeople — Journal of Marketing 1982
- JMR Editorial Policies and Philosophy — Journal of Marketing Research 1982
- Measurement Abstracts: Purpose, Policy, and Procedures — Journal of Marketing Research 1980
- Validity of Information Display Boards: An Assessment Using Longitudinal Data — Journal of Marketing Research 1980
- Erratum — Journal of Marketing Research 1980
- Television and Interpersonal Influences on Adolescent Consumer Learning — Journal of Consumer Research 1979
- Introduction to the Special Section: Measurement and Marketing Research—Is the Flirtation Going to Lead to a Romance? — Journal of Marketing Research 1979
- The Equal Credit Opportunity Act: An Evaluation — Journal of Marketing 1979
- An Analysis of the Adolescent Consumer — Journal of Marketing 1979
- Consumer Socialization: A Theoretical and Empirical Analysis — Journal of Marketing Research 1978
- The Impact of Physically Attractive Models on Advertising Evaluations — Journal of Marketing Research 1977
- Book Review: Applied Sampling — Journal of Marketing Research 1977
- Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research — Journal of Marketing Research 1977
- Organizational Climate and Job Satisfaction in the Salesforce — Journal of Marketing Research 1976
- Organizational Determinants of the Industrial Salesman's Role Conflict and Ambiguity — Journal of Marketing 1975
- Measuring the Job Satisfaction of Industrial Salesmen — Journal of Marketing Research 1974
- Linear Attitude Models: A Study of Predictive Ability — Journal of Marketing Research 1972
- Five Dimensions of the Industrial Adoption Process — Journal of Marketing Research 1971
- The Trading Stamp-Price Relationship — Journal of Marketing Research 1971
- An Analysis of Price Aggressiveness in Gasoline Marketing — Journal of Marketing Research 1970
- Book Review: The Marketing View of Statistics … — Journal of Marketing 1968
- A Paradigm for Developing Better Measures of Marketing Constructs — Journal of Marketing Research