Gordon G. Bechtel

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1460-8151

Department, University of Florida

Publications

• Share-Ratio Estimation of the Nested Multinomial Logit Model — Journal of Marketing Research 1990
• Generalizing the Rasch Model for Consumer Rating Scales — Marketing Science 1985
• Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares — Marketing Science 1983
• Testing Micropreference Structures — Journal of Marketing Research 1979