Gordon Liu

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1974-3712

The Open University Business School, The Open University, Milton Keynes, MK7 6AA, UK

Publications

• The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective — Journal of Business Ethics 2021
• How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances? — Journal of Business Ethics 2018
• An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan — Entrepreneurship Theory and Practice 2015
• Understanding the Process of Knowledge Spillovers: Learning to Become Social Enterprises — Strategic Entrepreneurship Journal 2015
• Strategic Direction of Corporate Community Involvement — Journal of Business Ethics 2013
• Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making — Journal of Business Ethics 2013
• Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective — Journal of Business Ethics 2011
• An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives — Journal of Business Ethics 2011
• Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries — Journal of Business Ethics 2010